Nutrition. Sustainability. Opportunity.
USA Pulses is committed to advancing the growth and recognition of U.S.-grown pulses, including dry peas, lentils, chickpeas, and dry beans. Through research, education, and market development initiatives, USA Pulses works to strengthen demand for pulses and support the long-term success of the industry.
As part of this effort, USA Pulses has partnered with SureHarvest – a Division of Where Food Comes From, to conduct a Pulse Label Feasibility Study exploring whether a consumer-facing label could help shoppers more easily identify foods made with U.S.-grown pulses.
Pulses are recognized for their nutritional value, versatility, and contribution to sustainable agricultural systems, yet consumer awareness remains relatively low compared to many other food categories. This study will help assess consumer perceptions, industry perspectives, and the potential role a voluntary label could play in increasing awareness and market demand.
Help Shape the Future of U.S. Pulses
Input from consumers and industry stakeholders will help inform the study findings and future recommendations.
Participate in the Study
Input from consumers and industry stakeholders will help shape the findings and recommendations of the feasibility study.
Industry Participation
Provide feedback on market opportunities, challenges, and the potential value of a pulse-focused consumer label.
Consumer Participation
Consumer Survey
Share your thoughts on food labels, grocery purchasing decisions, and pulse-based foods.
Virtual Focus Group
Help us explore how consumers think about food labels, purchasing decisions, and U.S.-grown pulses through a 90-minute virtual discussion.
Selected participants who complete a focus group will receive a $100 gift card